In todayâs podcast, host Carol Collison speaks with Stephen Brauer, currently an industry consultant who has senior management experience at some of the wine industryâs largest companies. The two discuss why this moment in the industry may be actually harder for larger companies to navigate, whether the wine business is suitable for public markets, and what a comprehensive âroute to marketâ strategy looks like, including the concept Stephen calls âways of workingâ, which defines how a company can optimize performance in wholesale markets.
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