Carley describes how hard, but vital, it was to get her traditional father to transition from a tasting room where people just walked in to pick up wine to a place where consumers would experience Penns Woods Winery and wine. All season long, we’ve discussed various marketing strategies for today’s wineries across the U.S., and our interview with Carley is a fantastic example of creating experiences, events, and community within a wine brand.
If your impression of Beaujolais is that super light fruity wine called Beaujolais Nouveau that comes out in November right around Thanksgiving, you are really missing out on what Beaujolais has to offer. Cru Beaujolais is often compared to Pinot Noir from Burgundy,...
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McManis Family Vineyards puts 3,500 acres up for sale as Canada's boycott costs the US wine industry $357 million
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