Carley describes how hard, but vital, it was to get her traditional father to transition from a tasting room where people just walked in to pick up wine to a place where consumers would experience Penns Woods Winery and wine. All season long, we’ve discussed various marketing strategies for today’s wineries across the U.S., and our interview with Carley is a fantastic example of creating experiences, events, and community within a wine brand.
California Wine Labeling Bill Gains Momentum Amid Industry Debate
June 24, 2026 (Temecula, CA) — Visit Temecula Valley (VTV) today announced that Annette Brown has been appointed Interim CEO and President, effective immediately, ensuring uninterrupted leadership for the region’s [...]
June 24, 2026 (Shelbyville, KY) — Greenfield Global announced today that its Shelbyville, Kentucky campus is now commercially producing and shipping U.S.-compliant Other than Standard Wine (OTSW). Greenfield’s OTSW provides [...]
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