Host Carol Collison & Fred Reno talk about the history of the Virginia wine business, including viticulture, growing regions and issues in sales and distribution. Fred shares details about his favorite Virginia grape, Norton. And he ends the interview with his keys to success in the wine business, what he calls “the two P’s”: Packaging and Price.
Afternoon Brief, August 28
AJEV Study Weighs the Economics of Adapting Winegrape Production to Extreme Heat: New research finds no single right answer: staying the course, investing in shade technology and switching cultivars each pay off best under different heat scenarios...


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