In this episode, Barbara Fitzgerald is in conversation with Emily Carlson, a wine buyer and sommelier based in Healdsburg, California. Together, they explore how digital platforms are reshaping wine sales, how producers can choose the right e-commerce partners, and why storytelling plays a crucial role in building lasting connections with consumers at scale.
In today’s episode, we discuss how Portugal’s 250 native grapes raise a big question about whether diversity alone can sell wine, while the future of America...
The Shift in Drinking Habits Is Here Something structural has changed in how Americans relate to alcohol, and if you've been watching your DTC numbers, you've probably felt it before you could name it. Gallup's 2023 consumption survey found that the share of U.S....
Trade agreement with US hits wine and other agricultural exports
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