In this episode, Barbara Fitzgerald is in conversation with Emily Carlson, a wine buyer and sommelier based in Healdsburg, California. Together, they explore how digital platforms are reshaping wine sales, how producers can choose the right e-commerce partners, and why storytelling plays a crucial role in building lasting connections with consumers at scale.
It sounds crazy, right?!? Wine is not supposed to smell like glue or kerosene or gasoline, is it? Well, friends, when you are talking about classic German Riesling, one of the great aromatic white wines in the world, airplane glue is exactly what you can expect. And...
Treasury Wine Estates launches “Latino-inspired” brand
Oh sure, there’s a ton of romance and history in the origins of winemaking. And every boutique enterprise, no matter how large or small, has a charming tale to tell [...]
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