In this episode, Barbara Fitzgerald is in conversation with Emily Carlson, a wine buyer and sommelier based in Healdsburg, California. Together, they explore how digital platforms are reshaping wine sales, how producers can choose the right e-commerce partners, and why storytelling plays a crucial role in building lasting connections with consumers at scale.
Seth Waite of Schaefer unpacks buyer psychology — why demographic data misleads CPG brands and what behavioral signals actually drive shopper purchase. Tune in.
Small Fortune host Carol Collison talks with Drea Helfer, owner of DH Wine Compliance. Her growing firm has 34 employees and is the largest alcohol compliance consulting firm in the country. In addition to her family-forward management practices, host Carol Collison...
For the city that leads the way in farm-to-table dining, it’s strangely hard to find a local wine list.
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