Developed by National Director of Education Tessa Butterfield in collaboration with retired physician Dr. Edward J. Miller, the comprehensive series provides clear, evidence-based answers to the public’s most frequently asked questions about wine and wellness.
🎧The #1 Most Important Question to Ask Consumers
Seth Waite of Schaefer unpacks buyer psychology — why demographic data misleads CPG brands and what behavioral signals actually drive shopper purchase. Tune in.



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