Consumers love aroma, bouquet and taste. Legislators love jobs, wages and taxes. By Jim Trezise Wine is a magical beverage, but it’s also a robust economy. From the vineyard to […]
Stop Losing Wine Club Members: How to Predict and Prevent Cancellations
By Alex Caffarini Most wineries don’t lose wine club members overnight – they lose them slowly, months before cancellation formally happens. As wine sales continue to decline, wineries are doubling [...]
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