Consumers in the Asia Pacific (APAC) region are “no longer drinking out of habit”, according to new research from NielsenIQ. But what are the factors influencing people in these markets to drink “with purpose”? The post Why are consumers in Asia Pacific drinking less? appeared first on The Drinks Business.
🎧The #1 Most Important Question to Ask Consumers
Seth Waite of Schaefer unpacks buyer psychology — why demographic data misleads CPG brands and what behavioral signals actually drive shopper purchase. Tune in.


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