Observations from an AI Marketing Consultant on AI for Winery Brand GrowthI’ve spent a lot of time this past quarter talking with winery owners, marketers, and operators.Mostly listening.What&rs

In March 2026, the TTB issued guidance on the use of AI-generated imagery in alcohol beverage advertising (read it here). The short version: AI-generated images used in alcohol marketing must comply w

As the newly crowned NCAA basketball national champions make their media rounds, you might think that NIL is just about athletes getting paid to play. But NIL is a legal concept that encompasses an in