Vinarchy to axe 60 wine brands as it targets younger drinkers

by | Nov 25, 2025 | Uncategorized | 0 comments

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Australia’s second-largest wine company is preparing a major overhaul. Vinarchy plans to cut almost half its brands, shift towards smaller formats and lower alcohol styles for a new generation of drinkers. The post Vinarchy to axe 60 wine brands as it targets younger drinkers appeared first on The Drinks Business.

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