Meanwhile, consumers, especially Gen Z and millennials, are fuelling demand for new flavours, expanded menus and beverage-centric experiences. Younger consumers are leading the trend as 71% of both Gen Z and millennial consumers say their favourite restaurant beverages provide flavour experiences that cannot easily be replicated at home, and around seven in 10 younger adults want more beverage options on menus.
Very few product can claim the same Iconic status as Napa Valley...this makes its wine a hedge and harbinger.
I just read Gary Vaynerchuk's article The Wine Business Needs to Wake Up and after more than 30 years in the wine business, I think he makes some very good points. For too long, our industry has spent more time talking about what consumers should appreciate than...
Wine Buyers Pledge to Drive Demand for Regenerative Wine: A coalition of eight international wine buyers, with combined sales of around 400 million bottles a year, has pledged to build demand for regeneratively farmed wine, aiming to give growers the confidence to...
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