The Battle of Land versus Brand

by | Jun 2, 2026 | Uncategorized | 0 comments

By admin

In the wine market’s continuing battle of land versus brand, brand has several built-in advantages. Brands are often backed by big business marketing and distribution muscle, for example, and brands are scalable in ways that vineyard- and region-specific wines never can be. My first wine book, Wine Wars, charted the path of several famous brands, […]

You Might Also Enjoy

Walla Walla’s Devona acquired by Kelsey Itämeri

Kelsey Itämeri, John Abbott, and Enrique Ibarra by Tom Albro Kelsey Itämeri, owner and winemaker at Itä Wines, has acquired Devona. She will continue the two Walla Walla-located brands as sister wineries. Devona founders John and Molly Abbott will stay on at the...

read more

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *