Every January, the Sovos ShipCompliant DTC Wine Shipping Report and the SVB State of the U.S. Wine Industry Report give us a snapshot of where the wine industry is headed. And this year, the message is surprisingly encouraging: the wineries leaning into clarity, connection, and operational consistency are the ones gaining ground. Consumer behavior is shifting, yes — but both reports show that wineries who […] The post The 2026 Wine Industry Outlook: Why There’s More to Be Excited About Than You Think appeared first on .