March 26, 2025 — As the wine industry faces mounting challenges, including declining consumption, market saturation, and economic pressures, Passport to Dry Creek Valley is setting the gold standard for […]
🎧Ep. 2623 Individual Taste & Perception vs. Traditional Wine Communication with Tim Hanni MW
In this episode, Barbara Fitzgerald talks with the wine business consultant and researcher Tim Hanni MW about how individual taste preferences and perception challenge traditional wine communication, why perceptual segmentation matters, and how conventional...
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