New Zero Tasting Bar and extended product world in Hall 5 January 19, 2026 (Düsseldorf, Germany) — The No/Low segment is becoming increasingly professional. High-quality dealcoholized wines, spirits, proxies, and […]
The Three Costs of AI: Hard Costs, Opportunity Cost, and Environmental
AI is becoming part of the everyday DTC toolkit. How can wineries – and those that support the wine industry – use it thoughtfully while understanding its



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