The company said its US strategy is to adapt to evolving market conditions, focusing on consumer recruitment and activation, Revenue Growth Management, innovation, RTD, small formats, on- premise activation and cultural partnerships. It said that Jameson and Kahlúa outperformed while Skrewball and Malibu saw improvement helped by the strong success of small formats and Malibu Pink innovation.
The promise—and the challenge—of introducing hybrid grapes to American wine drinkers
What do we know so far? Grenache is going to be light, and likely early. What we've harvested so far looks outstanding in terms of quality. And we're likely in for some long days the next two weeks, after which we might get a little break.
The 2025 vintage of Ethos, produced by Dr. Konstantin Frank Winery, features the same grapes with a bit of a twist.
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