Pérez Cambet: ‘THC and CBD drinks are the biggest threat to the wine industry’

by | Oct 16, 2025 | Uncategorized | 0 comments

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Addressing an audience of wine buyers at Vinexpo Explorer Mendoza, Martín Pérez Cambet, senior managing partner at Bodega Cielo y Tierra warned that THC and CBD drinks posed the biggest threat to the global wine industry facing, “not… a cyclic downturn, but a structural crisis” catalysed by climate change, economic instability and consumption decline.

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