Extreme weather is threatening the world’s traditional winemaking regions, with up to 70% at risk. Hybrid grapes offer resilience and sustainability, but will consumers embrace the change? Kathleen Willcox reports. The post Hybrid grapes could save wine from climate change appeared first on The Drinks Business.
🎧The #1 Most Important Question to Ask Consumers
Seth Waite of Schaefer unpacks buyer psychology — why demographic data misleads CPG brands and what behavioral signals actually drive shopper purchase. Tune in.


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