Wine educator, journalist and researcher Deborah Parker Wong learned firsthand that the traditional wine introduction doesn’t work for Gen Z. She found a more effective entry: sweet wines.
The Wine Industry Is Misdiagnosing the DtC Slowdown: Why Omnichannel Retail Changes Everything
Meeting the customer where they are is both physical and mental, and omnichannel retail feeds that need. Importantly, this behavior is no longer limited to...


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