Diageo’s CEO, Dave Lewis, identifies economic pressures as the primary challenge for the spirits industry. To address the downtrading trend, Diageo plans to introduce products at more accessible price points, focusing on smaller pack sizes and revitalizing efforts in the ready-to-drink (RTD) segment, which is growing in importance.
🎧📺American Pinot Noir is Happening | Wine 101
We are at the point in our wine history where comparisons to Bourgogne are becoming less and less relevant. 🔔Subscribe to VinePair’s YouTube Channel here:...


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