Diageo’s CEO, Dave Lewis, identifies economic pressures as the primary challenge for the spirits industry. To address the downtrading trend, Diageo plans to introduce products at more accessible price points, focusing on smaller pack sizes and revitalizing efforts in the ready-to-drink (RTD) segment, which is growing in importance.
🎧📺Taking the Temperature of Sonoma | The VinePair Podcast
Adam and Joanna are joined by winemaker Noah Dorrance of Reeve Wines, BloodRoot Wines, and other projects, to discuss what the state of the industry is in So...


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