How Diageo will push its premium power – without the premium price tag

by | Mar 6, 2026 | Uncategorized | 0 comments

By admin

Diageo’s CEO, Dave Lewis, identifies economic pressures as the primary challenge for the spirits industry. To address the downtrading trend, Diageo plans to introduce products at more accessible price points, focusing on smaller pack sizes and revitalizing efforts in the ready-to-drink (RTD) segment, which is growing in importance.

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