As the United States geared up to celebrate its 200th anniversary, Detroit ad firm Campbell-Ewald created a smash hit with its patriotic mid-1970s ad campaign, “We love baseball, hot dogs, apple pie, and Chevrolet.” As catchy as the jingle was, it glosses over the fact that Chevrolet—at least at its inception—could have been a French […]
Seth Waite of Schaefer unpacks buyer psychology — why demographic data misleads CPG brands and what behavioral signals actually drive shopper purchase. Tune in.
Small Fortune host Carol Collison talks with Drea Helfer, owner of DH Wine Compliance. Her growing firm has 34 employees and is the largest alcohol compliance consulting firm in the country. In addition to her family-forward management practices, host Carol Collison...
For the city that leads the way in farm-to-table dining, it’s strangely hard to find a local wine list.
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