What the RNDC collapse proved about account list ownership, performance standards, and why the legal structure of your distribution agreement is a sales infrastructure decision Rob Weir May 17, 2026 Link to Full Article TL;DR The build sequence is clear: account relationships first, velocity proof second, market intelligence third, distribution as fulfillment fourth. Each phase […] The post Distribution Is the Last Step. Most Brands Treat It Like the First. appeared first on Liberation Distribution.
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