<p>Matt Walls is an award-winning freelance wine writer and consultant, contributing regular articles to various print and online titles including Decanter, where he is a contributing editor. He has particular interest in the Rhône Valley; he is chair of the Rhône panel at the Decanter World Wine Awards and is the owner of travel and events company www.rhoneroots.com. </p><p>He writes about all areas of wine, but specialises in the Rhône.</p><p>Matt's latest book, The Smart Traveller's Wine Guide to the Rhône Valley, was published in September 2025.</p>
BevFluence® Unveils the Seven Categories Powering TERROIR — and the Case for Why Each One Wins in 2027
A national editorial and live-event campaign built around the categories the trade is already leaning into September 21, 2026 (California) — BevFluence®, the all-in-one marketing solution for the adult beverage [...]



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