January 20, 2026 (Calistoga, CA) — Chateau Montelena today announced the appointment of Matthew Crafton to President, expanding his responsibilities as Winemaker to assume strategic and operational guidance for the […]
The Three Costs of AI: Hard Costs, Opportunity Cost, and Environmental
AI is becoming part of the everyday DTC toolkit. How can wineries – and those that support the wine industry – use it thoughtfully while understanding its



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