Chef Jesse Mallgren spent 13 years as the Michelin Star-winning executive chef at Healdsburg’s Madrona Manor (now The Madrona Hotel). In the culinary world, 13 years is a lifetime, an esteemed prelude for Mallgren’s current role as executive chef at Jordan Vineyard & Winery. He has a vast “playground” to work with at the 1,200-acre […]
The Three Costs of AI: Hard Costs, Opportunity Cost, and Environmental
AI is becoming part of the everyday DTC toolkit. How can wineries – and those that support the wine industry – use it thoughtfully while understanding its


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