Sue and I are still searching for non-alcoholic wines that pass our “Second Glass Test.” We think that NA wines should remind us of the types of wines they are based on and be tasty enough that we would ask for a second glass. It doesn’t hurt if the NA wines are priced in the […]
🎧The #1 Most Important Question to Ask Consumers
Seth Waite of Schaefer unpacks buyer psychology — why demographic data misleads CPG brands and what behavioral signals actually drive shopper purchase. Tune in.


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