Beyond Discounts: How Loyalty Points Drive Customer Retention for Wineries For years, discounting has been the default lever wineries pull to spark sales and reward loyal customers. But in today’s crowded marketplace, deep discounts can erode brand value and condition customers to buy only when the price drops. There’s a…
My Willamette Valley Tour Part One
Plus – Dozens of reviews and my 100/100 point Wine of the Week


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