Beyond Discounts: How Loyalty Points Drive Customer Retention for Wineries For years, discounting has been the default lever wineries pull to spark sales and reward loyal customers. But in today’s crowded marketplace, deep discounts can erode brand value and condition customers to buy only when the price drops. There’s a…
AJEV Study Weighs the Economics of Adapting Winegrape Production to Extreme Heat: New research finds no single right answer: staying the course, investing in shade technology and switching cultivars each pay off best under different heat scenarios...
...and the boy who turned her down.
These Canadian Wineries Had to Completely Replant After Floods and Wildfires — the Wine Is Better Than Ever
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