America’s Bulk Wine Glut Should Have Sparked a Brand Boom. Why Hasn’t It?
“US consumers, especially younger drinkers, are more skeptical of wine as a category. They’re looking for accessibility, authenticity, and convenience, not just value…”
Afternoon Brief, August 28
AJEV Study Weighs the Economics of Adapting Winegrape Production to Extreme Heat: New research finds no single right answer: staying the course, investing in shade technology and switching cultivars each pay off best under different heat scenarios...
0 Comments