New WSU Study Shows How Scarcity Pricing Helps ‘Cult Wineries’ Drive Demand: When a product is hard to buy, more people want it. A new Washington State University study reveals that wineries producing “cult wines” can boost long-term profits by keeping their prices low, creating excess demand that fuels their brand’s prestige and future revenue…
California Ag Leadership Foundation Hires New Marketing and Communications Manager
June 20, 2025 (Monterey, CA) – The California Agricultural Leadership Foundation (CALF) has hired Jessica Lara as its new Marketing and Communications manager, effective June 16. In her role, Lara [...]
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