New WSU Study Shows How Scarcity Pricing Helps ‘Cult Wineries’ Drive Demand: When a product is hard to buy, more people want it. A new Washington State University study reveals that wineries producing “cult wines” can boost long-term profits by keeping their prices low, creating excess demand that fuels their brand’s prestige and future revenue…
📺One of the Biggest Wine Auctions in America!
How does a wine region support itself and position its message and meaning to the world? Today we speak to Stacey Dolan Capitani, the vice president of mark...
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