New WSU Study Shows How Scarcity Pricing Helps ‘Cult Wineries’ Drive Demand: When a product is hard to buy, more people want it. A new Washington State University study reveals that wineries producing “cult wines” can boost long-term profits by keeping their prices low, creating excess demand that fuels their brand’s prestige and future revenue…
📺The Most Iconic US Winemaker Tastes a Young and Old Cabernet from Napa
The Most Iconic US Winemaker Tastes a Young and Old Cabernet from Napa to see how they compare. Bo Barrett of Chateau Montelena tastes through a 2007 and 201...

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