New WSU Study Shows How Scarcity Pricing Helps ‘Cult Wineries’ Drive Demand: When a product is hard to buy, more people want it. A new Washington State University study reveals that wineries producing “cult wines” can boost long-term profits by keeping their prices low, creating excess demand that fuels their brand’s prestige and future revenue…
🎧Sell More Now with Enolytic’s Cathy Huyghe
Small Fortune host Carol Collison talks with Cathy Huyghe, co-founder of the data analytics firm, Enolytics, which takes winery client sales data from all channels and returns actionable information about where and how the winery can improve its sales results....
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