August Marks Family Winemakers Month: 35 Years of Advocating for Family-Owned Wineries: Statewide campaign urges support for independent wineries amid shifting consumer trends and economic headwinds…
🎧The #1 Most Important Question to Ask Consumers
Seth Waite of Schaefer unpacks buyer psychology — why demographic data misleads CPG brands and what behavioral signals actually drive shopper purchase. Tune in.

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