Wine Market Council Targets New Audiences for National Survey: Could the future of the wine business rest with millennials as they get older? That was one of the findings of this afternoon’s Wine Market Council webinar detailing its national study, “Attracting More Young Adults and Multicultural Consumers to Wine…”
Afternoon Brief, August 24
Come Over October™ Survey Finds an Untapped Opportunity for Wine: New research with partner LocalWineEvents.com finds consumers associate sharing wine with fun, friendship and connection, while 41% say an occasion could make them more likely to host friends and...
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