By Kathleen Willcox Sales of non- and-lower alcoholic wine have been skyrocketing (purchases were up 27% year-over-year according to Nielsen NIQ’s most recent numbers from end of year in 2024) […]
Afternoon Brief, April 16
Understanding the Wine Drinker of Today: Although the majority (54%) of frequent wine drinkers still drink about the same as usual, 20% of regular wine drinkers said they were drinking less frequently, while 33% of occasional wine drinkers were lowering their...
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