This week, the crew welcomes back Todd Jolly from Sonoma’s Best — better known to many as @sonomawinemerchant. A certified sommelier and proudly dubbed “The Champagne King,” Todd serves as Wine Director for Sonoma’s Best and The Sonoma Cheese Factory, where he’s built an exceptional program that blends local standouts with global gems. Todd shares his perspective on the current wine market, shifting consumer trends, and the importance of personal connection in wine retail. The group also talks about his deep love for the Oregon Ducks, his approach to curating unique lists, and what’s exciting him most in the world of bubbles and beyond. [Ep 391]