Host Carol Collison & Fred Reno talk about the history of the Virginia wine business, including viticulture, growing regions and issues in sales and distribution. Fred shares details about his favorite Virginia grape, Norton. And he ends the interview with his keys to success in the wine business, what he calls “the two P’s”: Packaging and Price.
Why No California Wine Needs to Cost More Than $14 at Retail
February 4, 2026 (Rolling Hills, CA) — As consumers push back against rising prices and inflated brand positioning, one California wine producer is making a clear case for restraint: great California [...]


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