In this episode, Barbara Fitzgerald talks with Cyril Penn, editor-in-chief of Wine Business Monthly and WineBusiness.com. With a career of nearly two decades in the wine industry, Barbara Fitzgerald specializes in D2C marketing and business development.

High wine prices in US restaurants are turning off diners, and so are the types of wine on offer. Read the latest wine news & opinion on wine-searcher

Effort to boost local producers draws ire from foreign rivals and domestic merchants.