Despite the constant negative headlines about slowing alcohol sales, the U.S. market remains enormous. Statistical forecasts are that the total U.S. alcoholic-drinks market will generate nearly $300 billion in revenue in 2025 (compared to roughly $200 billion for the U.S. soft-drinks market). Alcohol is still one of the largest consumer-goods sectors in the country, and it will remain so for the foreseeable future.
Afternoon Brief, March 18
Netflix Announces New Series Set in Napa Valley: The series will follow a brilliant female winemaker given a second chance at life, blending wine-country drama, humor and layered character storytelling set against the backdrop of one of the world’s most iconic wine...



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