March 3, 2026 (Chelan, WA) — The Lake Chelan Wine Alliance has released Grapes of Grit, a short film capturing the spirit, resilience, and landscape that define the Lake Chelan AVA. Grapes of Grit is […]
🎧Ep. 2623 Individual Taste & Perception vs. Traditional Wine Communication with Tim Hanni MW
In this episode, Barbara Fitzgerald talks with the wine business consultant and researcher Tim Hanni MW about how individual taste preferences and perception challenge traditional wine communication, why perceptual segmentation matters, and how conventional...



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