How can brands win new customers without alienating their core base?

by | Jul 9, 2025 | Uncategorized | 0 comments

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Château Sainte Marguerite has been a favourite in Provence for more than 30 years, but since Pernod Ricard acquired a majority stake in 2022, the rosé producer has shot up the premium ladder. Sarah Neish heads to its new residency in billionaire’s playground Monaco to learn how it’s juggling new fans with old. The post How can brands win new customers without alienating their core base? appeared first on The Drinks Business.

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