Big alcohol faces slowdown as consumer habits shift

by | Nov 11, 2025 | Uncategorized | 0 comments

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After years of insisting that weaker sales were cyclical, the world’s major drinks groups are being forced to confront deeper, structural changes. From the rise of health-conscious Gen Z consumers to China’s low-alcohol revolution, the industry’s challenges run far beyond temporary headwinds. The post Big alcohol faces slowdown as consumer habits shift appeared first on The Drinks Business.

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