SWR: Lighter Bottles for Entry Level Wines Is ‘the Wrong Message’: Producers need to put high-quality wines into lighter bottles to shift consumer perception around bottle weight, Dr Laura Catena argued at a Sustainable Wine Roundtable talk this week…
🎧Ep. 2623 Individual Taste & Perception vs. Traditional Wine Communication with Tim Hanni MW
In this episode, Barbara Fitzgerald talks with the wine business consultant and researcher Tim Hanni MW about how individual taste preferences and perception challenge traditional wine communication, why perceptual segmentation matters, and how conventional...
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