While Jared Funk didn’t consciously plot out his career path at Saviah Cellars, he knew that he enjoyed working with his dad, Richard. It wasn’t a conscious thing when I was eighteen years old that I loved wine and was going to spend my whole life doing this.
🎧Ep. 2623 Individual Taste & Perception vs. Traditional Wine Communication with Tim Hanni MW
In this episode, Barbara Fitzgerald talks with the wine business consultant and researcher Tim Hanni MW about how individual taste preferences and perception challenge traditional wine communication, why perceptual segmentation matters, and how conventional...


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