Small Fortune podcast host Carol Collison talks with Tracy Sweeney. She had a big job managing the DTC operations for six luxury Napa brands in the Treasury Wine portfolio when she decided to leave to join a partner in founding Tomorrow Cellars, a company that produces alcohol-removed wines. Learn about her keys to management success in large companies, why she decided to become an entrepreneur, and the wild process of building a wine brand while learning how to make and sell a product that is regulated not by the TTB but by the FDA, and all the complexities that come with that.
📺Italian Wine Has 7 Levels. Most People Get Stuck on Level 1
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