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2026: The Year to Change the Narrative about Wine

Welcome to 2026. It promises to be a year filled with both celebration and anxiety. Anxiety is understandable given the many unpredictable political and economic forces at work both here in the United States and around the world. 2026 is a bit like this illustration...

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Afternoon Brief, January 6

How AI Is Changing the DTC Wine Experience: AI concierges, conversational commerce and text messaging are being deployed by a Napa Valley winery to boost engagement and conversion in the DTC channel...

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